Example of Blister Card Packaging

Ben Leach

Captain America from Mattel's Secret Wars action figure line of 1984, an example of a blister carded action figure

Blister cards have been an industry standard since the 1960's when lines like Mattel's Major Matt Mason began using them for packaging action figures. The back of a blister card is functional because it is able to support a figure suspended from a peg in a toy aisle. The clear blister packaging allows the buyer to see the figure and its accessories before he or she buys it. Because toy stores and department stores still use the peg system for the toy aisle, the blister card is still highly favored when it comes to packaging action figures.